January 31, 2007

What's New in Internet Marketing 2007: SEO

This article begins a multi-part series of what's new in the world of internet marketing. My hope is that this information will help you with your marketing planning for the coming 12 months.

Notes and News about Search Engine Optimization (SEO)

According to MarketingSherpa, people are still only spending 10 percent of their budget on SEO and 90 percent of their budget on paid search. In addition, over 70 percent of small business owners do their search engine optimization work in-house (they do it themselves versus hiring someone to do it for them); the same percentage conduct paid search (pay-per-click, etc.) in-house.

What does this mean? Small business owners need to learn what works and doesn't work when it comes to SEO and paid search techniques. The cost of paid search continues to rise, so SEO may be a better place to spend your time and money.

Most searchers don't scroll down beyond the first screen of search results they receive from Google, Yahoo or MSN Search. This means that if you are not in the top 10 search engine rankings (organic), you may need to do more SEO work to your website.

Here are some SEO tips:

  • It takes good copywriting, with only a few search terms per page. Choose three or four search terms you want to target for the next six months, and build them into the text of your website and your articles.
  • Well constructed sentences, with no spelling errors, wide use of bullet points, and short sentences seem to win the heart of search engines like Google.
  • Another good way to get high rankings is by issuing online press releases. Press releases get you exposure to the search engines.
  • Change the Title tag of your web pages; list benefits in the Title, not just the name of your company. The first 2 or 3 words pack the biggest punch.
  • Search for your competition and see what they're doing regarding SEO in their website text; how do they rank in the organic search results?

January 17, 2007

The Coolest Thesaurus

If you're like me, you're always looking for a word. Now there's a website that makes looking up words in a Thesaurus so much more fun and interactive!


January 9, 2007

Marketing Widsom for 2007

Once again, Marketing Sherpa has released it's annual "Marketing Wisdom" guide, and you can get it for free here:


January 8, 2007

Designing Effective Workshops - begins January 16

Designing Effective Workshops and Teleclasses

Begins January 16

A good workshop design allows students to learn with ease, and offers a holistic approach to learning by using students' intellect, their bodies and their heart in an integrative experience. It allows us, the presenter and facilitator, to speak with comfort and centeredness.

It also gives us an opportunity to build a trusting relationship between ourselves and our students, who may be current or future clients.

For many years, I was the International Director of Education for a software company and creating new educational class was what my team did, day in and day out. I have studied the structure, process, and psychology of good adult educational design and am happy to share my knowledge with you and to help you create an outstanding class for your own students!

*** What You'll Learn ***

In this 5-week teleclass, you'll learn:

  • the psychology of how adults learn
  • how to design a structured, multidimensional workshop or teleclass
  • how to construct lessons, lesson plans and exercises for optimum student learning
  • how to analyze the needs of your students
  • how to conduct post-class evaluations to give you feedback
  • how to price and market your workshop or teleclass
Come with your ideas and questions, and walk out with a class design of your own, ready to teach and ready for students to learn!

A copy of my 86-page book, Designing Effective Workshops and Teleclasses: 7 Proven Steps to Creating Classes Students Will Love, is included with this class as your student guide.

*** What Students Say ***

Thanks for presenting a fantastic class. You shared all of the pieces required for creating a class or workshop, and you role-modeled by giving us such a valuable and well-designed class. I feel I now have the tools and greater confidence to complete the classes I've been wanting to offer to my network. Thanks also for being so available to support us during the class. It was great to have your personal input with our homework!

--Julie Cohen, PCCCareer & Personal Coach

Karyn, this is one of the best tele-classes I have taken. Your material is extremely well organized and presented. I found the needs assessment very helpful and appreciated the resources that can simplify the process. Conducting an assessment is a great pre-marketing tool, as well as making sure the workshop is targeted to a need. I also benefited from the easy-to-use format for putting together a lesson plan.

--DiAnne ArbourThe Leaders Studio

After taking a few free teleclasses with Karyn, I took her Designing Effective Workshop and Teleclasses course. What an outstanding course! The time flew by and Karyn was a great role model, a teacher who gave constant feedback, guidance, resources and support. Our class was at varying levels of familiarity with Instructional Design. Karyn was able to create a positive learning environment, and her own dynamic, energetic sense of humor made the learning feel effortless and fun! I'd recommend this course to anyone serious about effective teaching where your students are receptive and truly value your knowledge!

--Marcia MerrillCareer Coach

*** When and Where and How Much ***

This teleclass begins January 16, 2007 and runs for five weeks:

Session 1: January 16
Session 2: January 23
Session 3: January 30
Session 4: February 6
Session 5: February 13

All teleclasses are 1:00 PM - 2:00 PM eastern

Fee: $149


A copy of the book, Designing Effective Workshops and Teleclasses, is included in the class fee, and will be shipped to you a week before class begins.

*** Can't make these sessions? ***

We record each class, then put it up on a students-only website the next day for you to download and listen to. You can listen to it either on your computer, or an MP3 player (if you have one). You can either choose to listen each week and follow along with us, or simply keep the MP3 files and use them for self-study whenever you’re ready.

January 5, 2007

Lightbulbs Create Cash

According to Seth Godin, January is blogger's month to talk about compact fluorescent light bulbs (also called CF bulbs).

Several months ago, after seeing Al Gore's movie, "An Inconvenient Truth," my husband and I decided to do something good for the planet...and our pocketbooks. We changed all the lightbulbs in our house to CF bulbs. (We also seriously started to recycle and compost, but I'll leave that for another blog post.)

At first, we bought Sylvania bulbs, but their blue-ish light color and flicker made us crazy. Then we spotted GE Soft White CF bulbs, and we've been in heaven ever since. The light is warm and comfortable, and no flicker to be found. We found we could get a four-pack of bulbs at Target for around $12, or about half the price of our local grocery store for the same item.

Best of all, our electric bill has gone down 25 percent, just from replacing the bulbs. What does that mean in real life? $33 savings a month x 12 months = $396 a year. Say we live another 40 years: that's $15,840 extra dollars! I can definitely find something to do with that kind of money!

But wait, there's more! CFs last 10 times longer than regular light bulbs. So even though I buy them for $3 each, I'm going to have literally the same light bulbs 10 or 15 years from now. You don't have to be Einstein to get the math of that.

Our electric utilities around here are powered mainly by coal and natural gas, so we're also helping the environment by using less electricity. We're so impressed with the money we've saved and the good we're doing for the Earth by using CFs, that we're now researching installing solar, wind and geothermal in our home and completely doing away with outside electricity and our oil-burning furnace.

Since I work from home, all these things impact my business. Besides lowering my cost of doing business, I'm helping to do my part in the bigger picture of life. "Social Responsibility" has become a link on the home page of almost every major corporation. When you're a small business owner, you don't have the same resources of the big guys, but you can do little things to help the Earth and help your Community. Do your part: change a lightbulb today.