November 1, 2007

Free 10-Point Website Reviews for Charity


If your website isn't giving you the results you want, you've come to the right place! We're instituting a FREE 10-point website review for small business owners.

Your only cost is a donation to the National Foundation for Teaching Entrepreneurship.

Your 10-point website review will include ten specific suggestions to improve your site, including usability, page layout and design, copywriting and marketing message, SEO, color choice, logo design, and technical compatibility. Reviews are conducted by three website and internet marketing experts:

Karyn Greenstreet – website designer and internet marketing expert
Paula Gregorowicz – website designer and technical expert
Aly Greenstreet – usability, readability, and technical expert

Your website review will be posted publicly to our Passion For Business Blog, where our readers will give you additional comments and feedback.


We do one website review per month on a first come, first served basis.

THE CHARITY

Donations will go to the National Foundation for Teaching Entrepreneurship (http://www.nfte.com/), where they help young people to find a pathway to prosperity through teaching small business skills.

NFTE works in the USA and worldwide to accomplish their mission. Here is a definition of their work from their website:

"Through entrepreneurship education, NFTE, which is also referred to as Network for Teaching Entrepreneurship, helps young people from low-income communities build skills and unlock their entrepreneurial creativity. Since 1987, NFTE has reached over 150,000 young people, trained more than 3,700 Certified Entrepreneurship Teachers, and continually improved its innovative entrepreneurship curriculum."




HOW THE WEBSITE REVIEWS WORK
[Note: Thank you for your interest in this project. We've had a huge response to this project and lots of requests for free website reviews. We are now accepting review requests for February and March 2008.]


1. Send an email to us, answering the following questions:


  • What is the URL of your website?

  • Briefly, describe your products and/or services.

  • Who is your target audience? Be specific: gender, age, location, income levels, profession, education, challenges, needs, dreams, etc.

  • What 3 search phrases do you want to be known for? What phrases do people type into search engines to find the types of products and services you offer?

  • How many visitors per day do you currently receive to your website? (Check your actual website statistics for this number.)

  • What are the business goals for your website? (Be specific and concrete; give us numbers for visitors, phone and email leads and requests, and revenue generated from your site. Even if it's an "educated guess," take some time to calculate your desired goals.)

  • What three adjectives do you want people to use to describe you and your business?


2. Once we review your request, we will email you to notify you when your site is scheduled to be reviewed. When you receive our approval email, donate to NFTE here: www.nfte.com/donate/. Click on the text that says "Proceed to Secure Donation Page." DO NOT send money directly to Passion For Business.


3. Forward us a copy of your email receipt from NFTE so we know the donation went through.
You will be notified when your website review has been added to our blog. You can see your review on our blog.


Full Website Optimization Reviews Available


If a 10-point review simply wets your appetite to know more about your site's pros and cons, you can get a comprehensive Website Optimization Review from Passion For Business.

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