Small business owners often ask me which internet marketing techniques work best. The answer is, "it depends on your audience." Knowing your target audience and testing to see which techniques they respond to should be your #1 priority in your internet marketing plan.
With that said, MarketingSherpa did a survey recently with these results:
BEST internet marketing results:
- 49% of survey respondents said "paid search ads"
- 47% said their own in-house mailing list
- 45% said search engine optimization (SEO)
WORST results:
- 56% said rented mailing lists gave them the WORST results
- 45% said pop-ups and pop-unders
1 comments:
Hi. Wanted to thank you for this site; very useful. I'm a marketing consultant and have found that being onsite with clients makes a huge difference from a customer service and relationship building perspective. It's not always possible, of course, but I did just find a great tool other readers might benefit from, a videoconferencing/collaboration service that's cheap and easy. Next best thing to being there and a HUGE difference in personalizing presentations, brainstorming sessions, etc. Except I can't work in sweats on those days:).
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